Straightforward strategy for SMEs to make your marketing more effective.
Develop a marketing strategy that reaches the right people, sends the right message and supports sustainable business growth – without unnecessary costs or complications.
Marketing Strategy
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Messaging
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Marketing Planning
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Consultations
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Marketing Audits
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Marketing Strategy • Messaging • Marketing Planning • Consultations • Marketing Audits •
Marketing not getting the right results?
Too many SMEs pay for marketing services that they just don’t need. Why? Because they don’t yet have a clear strategy in place.
A marketing agency can give you cross-channel campaign plans, sexy social posts and a beautiful new brand. But without an underlying strategy, that work will never be as successful as it could be. Or as cost-efficient.
If you’ve jumped the gun and headed straight into tactics before creating your marketing strategy, then your marketing isn’t optimised. As a result, you might be:
Wondering why you have low engagement or conversion rates
Uncertain which messages will land best with prospective customers
Stretching your team too thin, trying to show up on every channel
Concerned you’re losing ground to competition, but unsure how to stop it
Frustrated that your marketing doesn’t provide value and has a low ROI.
I’m a freelance marketing strategist and I help SMEs find their most valuable prospects, create relevant and compelling communications and, ultimately, generate revenue.
Tailored to your business, my services provide clear direction and practical advice to make your marketing more effective. Without unnecessary costs or complications.
Find your focus and get to know:
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2. Their motivations or barriers to purchasing
4. How to speak and make them listen
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5. How to position against competitors
6. The areas to focus on for greatest impact
3. Where to show up and be seen by them
1. Who you should be targeting and why
Sound good? It gets better. Because when you know all that, you can brief a marketing agency confidently. And you can focus your resources to get the most from your team. Without the risk of wasting budget on a scattergun, one-size-fits-all approach. Your marketing will be running like a well-oiled machine in no time.
What people say about me
“Holly is wonderful. Aside from being generally lovely, her ability to manage complex projects, be somehow an expert in countless marketing disciplines, whilst at the same time actually caring about the outcome, made her perfect for our project.
If you have the chance to work with her - do it!”
— Claire Jones
former Marketing Director at Arcadis Gen
“Holly is an exceptional marketeer. Having worked with her across multiple disciplines and subsequent challenges, she has been a constant force in driving results.
I would have to say that she has the rare ability of being able to constructively challenge what's in front of her, if she deeply believes there is a better way, and she delivers on that.”
— Jonathan Price
Director of Digital at IMA-HOME
“Holly brings many excellent qualities to her work. From her absolute commitment, ownership and tenacity, to her belief in speaking up about what she believes in and what must hold true for the brand’s audiences - always in the most professional, considerate and well-articulated manner - and a host of practical skills.”
— Jan Gardner
Co-Founder at Blackstart
Three ways to make your marketing more effective
Below you’ll find my three core services. For clients who complete a marketing strategy project with me, I also offer brand messaging and marketing planning.
Marketing consultation
Expert advice when you need it fast – with no strings attached.
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1 hour consultation
Detailed follow up notes
No commitment required
£225 per session
Marketing audit
Practical recommendations to spruce up your brand and communications.
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Choose brand, communications or both
Effort vs impact action plan provided
Complete within 10 days
From £850
Marketing strategy
Straightforward marketing strategy that the whole business can get behind.
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100% strategy with no middle men
Conscise, straightforward & easy to action
Complete in as little as 8 weeks
From £5,950
I’m Holly Steer.
A freelance marketing consultant from Sheffield
After 10+ years working in-house and in agencies, I’ve seen how unnecessarily complicated (and costly) marketing can become. I prefer to keep things simple. We’re a good fit if…
✅ You take your business (but not yourself) seriously
✅ You like to move quickly, are decisive and don’t beat about the bush
✅ You want to work closely together, without any middle men
Ready to get the ball rolling? Here’s how:
Step 1
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Tell me about your business and its challenges using my project enquiry form.
Step 2
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If I can help your business, we’ll arrange a call to get to know one another better.
Step 3
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Want to go ahead? You’ll pay a deposit to confirm your booking and I’ll get cracking.
