Planning and strategy are fundamentally very different processes. Learn the key differences, what each entails and why they work well together. Like cheese and wine.

As brands turn to freelancers for help and agencies ask, "Was it something we did?", I wonder how long it will be before businesses are drunk dialling their former partners, begging for another shot – only to discover the phone line’s now dead.

In a market where all online brokers provide similar services and consumers choose products primarily on price, a sound brand strategy is essential to cut through the noise. Find out how I helped Better carve out their space in the market.

Discover how brand messaging and a new look and feel helped Oliver Bayes-Shelton better articulate his service offering.

Learn how marketing and brand strategy by The Marketing Steer enabled the startup PluriCells to effectively target customers in a niche market, with limited resources.

Earlier this year, I chose to invest in Marketing Week’s Mini MBA in Marketing, to sharpen my skills and improve my processes. In this post, l’ll share my key takeaways, so you can learn these lessons without the course cost.

Find out how The Marketing Steer helped Sally Stevens, take the first step to launch her brand, The Secret Account Director, with a brand strategy and messaging project.

So you’re looking for some help with your marketing? Luckily, you've come to the right place. Before you take the leap and get in touch though, discover my top 3 reasons to hire a Freelance Marketing Consultant.

I began working with ilumoni, a fintech startup, as a marketing manager shortly before the app launched. Within a year, we successfully built a customer base of over 7000 active users.

LinkedIn presents a huge opportunity for businesses that want to reach new audiences. And yet, so many aren’t making the most of it. Here are 3 key areas you should focus on if you want to increase reach and engagement on your own LinkedIn.

I’m a people person and I like to get to know my clients on a personal level. With that in mind, here are 5 things to know about me, The Marketing Steer, before you choose to work with me.